This spice has a very strong flavor, which cannot be hidden or mistaken. Also the spice that needs to be watched out for not because it is pungent but because of how easily it can be adulterated, as long as the product used to adulterate it has the same colour because its pungency would hide the taste of the adulteration.
- Organic Red Chili
The Little Farm Co owns and manages farms in Madhya Pradesh where they produce fruits, vegetables and spices using organic fertilizers and local seeds. They have recently started producing pickles and superfoods as a natural sequence for a value addition at the farms - they handcraft pickles after sun drying vegetables using traditional recipes. As far as possible, they use Shakar and gur instead of processed sugar, and siandha namak (rock salt) instead of table salt. The employee force at the product unit are women belonging to the lower section of society who have faced domestic violence or are single parents struggling to support their family.